Shea Butter is extracted from the nuts of the Shea-Karite tree which is only found in Africa. The nuts are removed from their outer shell and crushed by hand so that they can be slowly roasted into smooth butter. It is then kneaded by hand in a large basin of water to separate the oils. It’s this fatty acid that gives Shea Butter its unique natural restorative properties and makes it far superior to other organic butter. Finally, the Shea Butter is removed from the top of the pot and cooled until it hardens.

Shea Butter is an all-natural organic product (edible), and as a result, one will vary slightly from another in smell, appearance, and quality. The majority of the Shea Butter variation found will depend on where the Shea Butter is produced and how it is refined.

All Shea Butter is not the same. Shea Butter loses some of its healing properties as it sits on the shelf, so old Shea Butter is not as beneficial as a newer batch. Refining techniques will also vary; highly processed Shea Butter will not be as effective as a more natural variety. Additives can also reduce its benefits.

There are also those products that add small amounts of Shea Butter but prominently display “Shea Butter” on their label. While Shea Butter is not very expensive, you should be aware of products that claim to provide the benefits of Shea Butter but sell for very low prices. Many manufacturers are taking advantage of the popularity of Shea Butter by adding a little Shea Butter to a very inexpensive product implying they can provide the benefits of Shea Butter in their product.

Shea Purity sources it’s Shea Butter only from reputable sources to ensure freshness, quality and the proper refining technique. This ensures that no contaminants remain, and that the “good stuff” is left in.

Ingredients on the label should be listed in order from most composition to the least. Therefore, you should look for Shea Butter products that list Shea Butter early on the list of ingredients. You should know the ingredients before you buy any Shea Butter product and should only buy from a reputable source. The more Shea Butter in a product, the greater the likelihood you will receive its full benefits.

With all products please read the label clearly and all the ingredients listed before purchasing.

Shea Butter provides moisture to dry or damaged hair from the roots to the very tips, repairing and protecting against weather damage, dryness and brittleness. It also absorbs quickly and completely into the scalp to rehydrate without clogging pores. It is particularly beneficial for processed and heat-treated hair. It is also an excellent treatment for dry scalp and restores luster to damaged hair.

All types of hair! There are three types of hair: *African Caribbean * Asian * Caucasian ( European )

SHEA PURITY is good anytime, but especially during summertime because of the stress your hair has to sustain from the sun and ocean, lake or rive water. SHEA PURITY will help bring bounce to your hair and give it shine.

If you have thin or oily hair, use it as a conditioner and leave it in over night for a deep treatment. For light conditioning treatment leave in for a few minutes and rinse it out.

If you have thick coarse hair, use as a daily moisturiser to help smooth frizz and help soften hair texture.

Shea Purity will help define curls as well as giving you softer more manageable hair. It can also be used to style hair and give it more definition. Shea Purity can be applied on wet or dry hair.